Getting found, explained.
Our own articles about getting found in Google and in AI search engines. Written with Blogoogst, the same tool you buy from us.
Local SEO for local businesses: service plus place
If you work locally, you do not compete on “heat pump” but on “heat pump Nijmegen”. Why that combination is the core, and how to cover it across your whole region.
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What a blog costs you when you write it yourself
Writing a blog seems free because there is no invoice. A worked example of what it really costs, and where the costs come from.
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Local SEO for local businesses: service plus placeIf you work locally, you do not compete on “heat pump” but on “heat pump Nijmegen”. Why that combination is the core, and how to cover it across your whole region.
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What a blog costs you when you write it yourselfWriting a blog seems free because there is no invoice. A worked example of what it really costs, and where the costs come from.
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Keyword cannibalisation: why two pages on the same topic cost you rankingsTwo pages aimed at the same search term compete with each other instead of with your competitor. How to spot it and which of the two should stay.
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The backlink gap with your competitors, in plain languageWhich sites link to your competitors and not to you? That list is the most concrete task in SEO. How to build it and how to work through it without spamming.
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Does ChatGPT mention you? Here is how to measure itMore and more people search through ChatGPT, Claude, Gemini and Perplexity. You cannot see how often you are mentioned, but you can measure it with a fixed set of questions. This is how.
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Why ten blogs a week does something different from ten blogs a yearPublishing more is not just more of the same. When you publish every week, you cover your market and learn faster what works. This is why frequency matters more than any single blog.